The 9 ideas for a modern, data-driven record label founder
"We are waving goodbye to the first 100 years of the music business (from music halls, to radio, MTV and download stores) and racing into what will drive the next 100" - Conrad Withey of the indie-artist service Instrumental, writes in his op-ed for the MBW. He also shares 9 ideas a "modern, data-driven record label founder may want to embrace to free them from the shackles of the past:
No more expensive music videos
No more risky deal
Lower music production costs
No more stressful playlist meetings or New Music Friday-obsession
No more wasted, speculative marketing spend
No expensive office space
No more A&R scouts on your payroll
Don’t worry about reviews
You don’t need to offer an artist tour support – and they certainly don’t need to sign a 360 deal"
