Ed Newton-Rex: AI can increase the value of music because it can be modified

Ed Newton-Rex, the founder of the pioneering music-making AI platform, Jukedeck, which he later sold to TikTok, makes an interesting point in the MBW interview about the main benefit of AI for the music industry. Newton-Rex, himself a musician, believes it can increase the value for rights holders - "When you have AI, the music that you write, or that you own, can become so much more valuable, because it’s no longer just one static thing. It can be modified. So maybe a track you’ve written or that you’ve gotten in your library is lengthened to fit a different TV ad, maybe the instrumentation is changed to get the right mood in a video, maybe you change the entire style to fit something totally new. What starts out as one piece of music that [was] set in stone can become this living thing that can be adapted, endlessly. That’s very exciting."