How will Super Bowl halftime show affect Rihanna's business?

Trapital Dan Runcie's latest podcast is about the Super Bowl Halftime Show, how it evolved since Jay-Z got involved, and why artists agree to play for free: "In 95% of situations, companies asking talent to do things free 'for exposure' is bullshit. But the Super Bowl halftime show is one of those 5% exceptions. It’s the rare event that the talent can reap the long-term rewards for the exposure." This year, Rihanna will perform and she has prepared her business for the "after". Listen/watch the podcast below.