The Specials
February 08, 2023

Dan Runcie: The diminishing power of celebrity

"In the age of social media and algorithms, success is more specialized. There are 'festival artists,' and then there are “tour artists.' There are 'streaming artists,' and there are 'album sales artists.' Similarly, there are 'actors,' and there are 'podcasters.' It has always been hard to succeed at all of them, and that’s especially true in a world with more specialists" - Trapital's Dan Runcie shares in his latest memo, underlining that "with social media, platforms, and algorithms, celebrity power has shifted to specialization".