Dan Runcie: Why exclusive audio strategies often struggle?

"The low barriers to entry for podcasting made it harder for exclusive premium podcasts to stand out over free alternatives that are ad-supported and widely distributed" - Dan Runcie argues in his latest memo about why the exclusive audio strategies have struggled in the past. However, all is not lost - "as local language music continues to rise in the streaming era, we may see more wins from digital streaming providers that aren’t based in the western world. In podcasting, paid products have found value in the right circles. Ben Thompson’s Stratechery has evolved into a paid podcast network, which was tied to his subscription-based media business".