Ted Gioia: How a single person changes a culture

"At the lowest levels in a corporation, those analytical STEM skills help you get a promotion and a raise. But at the highest levels of management, your creativity, imagination, and core values are tested constantly. When you face the biggest decisions, there are so many trade-offs that no spreadsheet or algorithm can guide you—everything from worker motivation to community support can be at stake. You can’t even quantify those things, let alone calculate their trade-offs. You need something deeper. It’s more a matter of values and creative insight than math" - music writer Ted Gioia writes in favor of putting creative people to run big companies, even someone like Miles Davis. Gioia is inspired by changes happening recently at Barnes & Noble.