January 24, 2023

Dan Runcie: YouTube wants to be #1 in music. Will it happen?

"YouTube paid out $6 billion to the music industry in a 12-month span and wants to surpass Spotify to become the industry’s largest revenue source. It started a $100 million fund to grow YouTube Shorts and take on TikTok" - Trapital's Dan Runcie looks into the YotuTube ambition and makes a few predictions.