Dan Runcie: Indie artists are winning the streaming & algorithm age

"Every digital streaming provider has a treasure trove of data on their deep catalogs and how their users interact with each song. This same data, along with their relentless A/B testing, has upped the effectiveness of personalized algorithms to keep users on the platform" - Trapital's Dan Runcie points out in his latest memo. He talked to Ari Herstand, an independent artist, course instructor, and author, who believes that algorithmic shift works in favor of independent artists who may not have the ear of the top playlist editors, but have a better chance to show up in one of your Spotify Mixes. It’s a numbers game, and numbers games benefit indies who are less reliant on gatekeepers. Listen to their conversation.