Universal opens its first music-based experiential hotel

Universal Music Group has opened its first “music-based experiential hotel” in Madrid, uDiscoverMusic reports. The UMUSIC Hotel Madrid is operating at full capacity since the start of this year. The innovative hotel is located inside the historic Albéniz Theater building in the Spanish capital. “Through music’s unique power to inspire and unite – especially given UMG’s unparalleled roster of artists and labels – UMUSIC Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways,” Bruce Resnikoff, President and CEO of Universal Music Enterprises, said of the project. Locations planned for UMUSIC hotels are Atlanta, Georgia; Biloxi, Mississippi; and Orlando, UMUSIC Hotels offer fans, guests, and artists immersive music experiences, incorporate elements of the local music scene,