Taylor Swift sells 2 million tickets - the most for an artist in a day

This week, Ticketmaster’s site crashed during the presale for Taylor Swift’s Era’s Tour, causing the cancellation of the general sale scheduled for Friday (November 18), the MBW reports. Ticketmaster claims that demand was so high for the tickets that, based on the volume of traffic to their site, Swift “would need to perform over 900 stadium shows (almost 20x the number of shows she is doing)”, or a stadium show “every single night for the next 2.5 years“. Over 2 million tickets were sold for Taylor Swift’s tour on November 15, “the most tickets ever sold for an artist in a single day”.