Trapital: Where does hip-hop go from here?

In 2018, hip-hop became the U.S. most popular genre of music. In 2022, hip-hop is still on top, and its revenues
are still growing, but after nearly a decade of market share growth, hip-hop’s share of total revenue has declined. Trapital’s first-ever culture report found three key drivers behind the trend:

1. Streaming’s continued growth

2. Early-mover advantages don’t last

3. The end of bundles and the limited vinyl supply