Ears wide shut
September 27, 2022

Alexis Petridis: Could TikTok or TV really help us rediscover our passion for discovery of music?

"Music is now so abundant as to be completely overwhelming in its availability, and that listeners, faced with everything at once, are increasingly playing it safe and sticking with the tried-and-tested" - Guardian's Alexis Petridis writes exploring the supposed disappearance of music discovery. He believes getting music placed on a TV show, film, advertisement or TikTok video can help. However "music discovery and consumption in 2022 is a weird, confounding, counterintuitive and strangely fascinating place, where the traditional ways of doing things have been completely overturned, but it isn’t entirely clear what’s replaced them".