Stream of lies
August 17, 2022

An interesting ploy by an unknown artist to take advantage of famous ones

MBW investigated a curious case of an obscure artist/record label, variously known as Diversify and Variegate, who was/were profiting by purposely tagging big-name artists as primary collaborators, thus reaching said artists’ fanbases via algorithmic music delivery systems like Spotify’s Release Radar? "One suspects DSPs will eventually offer some widespread form of 'profile locking' that prevents fake uploads. But until then,  highly inventive 'artists' can  drive millions of streams – conservatively earning tens of thousands of dollars each – from the distribution of songs with intentionally incorrect metadata".