45 million people in China watch Backstreet Boys livestream show

On Friday (June 24), a free livestream performance from the Backstreet Boys was watched by 45 million viewers in China via WeChat, the social app owned by Chinese tech giant Tencent Holdings, MBW reports. It was the highest-attended livestream concert on WeChat by an international artist. An additional element to the event saw UK-headquartered Driift, a producer and promoter of live streamed music events, produce a guest appearance on the livestream from Irish boy band Westlife. Broadcast from Smock Alley in Dublin and directed by Chris Howe and, the Driift-produced livestream saw the two boy bands duet remotely on the Backstreet Boys’ hit 'I Want It That Way' and Westlife’s 'My Love'.