The black gold
June 07, 2022

Dan Runcie: The rise of vinyl and the power of scarcity

"Harry Styles’s new album 'Harry’s House' generated 62% of its first-week revenue from vinyl sales. Its vinyl sales generated more than three times its revenue from streaming, which accounted for just 18%. - Trapital's Dan Runcie starts his latest newsletter. "Vinyls shift puts more power in the hands of record labels, who have to determine inventory for each artist given the supply chain constraints. Will they treat vinyls like a hype-driven collectible item? Or will it be subject to the same industry patterns that hold certain genres back?".