The Face: Has Coachella transformed from music festival to content festival?
The Face asks whether Coachella is being transformed from a festival into a platform: "As hundreds of thousands influencers and festival-goers flocked to Indio, California for the festival over the past two weeks, an abundance of content surrounding everything except the music flooded the internet. The veil of manufacturing fun and doing things solely for the internet has lifted, begging the question: has Coachella transformed from music festival to content festival with music in the background? And what does that mean for festival style?".