Dan Runcie: Why your followers aren't fans of your music

Trapital's Dan Runcie looks into the recent poor performance of Coi Leray's latest album, compared to his social media presence: "On most social media networks, it’s impossible to segment your followers into different categories. Are your fans there because they love your music? Or because they like you as a person? Or do they find your posts entertaining? Do they follow because they find you attractive? Or do they love the Shade Room-worthy posts you share and don’t want to miss the tea? For some artists, it’s all of those combined, but most of the time it’s not".