KINGSHIP - a new virtual group

Whet Records – Warner Music Group‘s pan-Asian dance label in China - is launching a ‘metaverse group’ consisting of four virtual characters, Music Business Worldwide reports. 10:22 PM, which UMG refers to as a “next-gen Web3 label”, is getting into the world of non-fungible tokens and virtual artists simultaneously, with the launch of the new group, called KINGSHIP. The characters are from Bored Ape Yacht Club, which UMG says is one of the most successful non-fungible token (NFT) projects of all time. KINGSHIP was formed by 10:22PM’s founder Celine Joshua, who according to UMG “engineered the landmark, first-ever exclusive agreement to create a metaverse group”.