Cash App Studios - an initiative designed to help independent artists
Mobile payment service Cash App launched Cash App Studios, an initiative designed to help independent creatives, including artists, musicians, directors, and designers, fund their projects. Any artist working with Cash App will retain ownership of their work and won’t have to pay back the cash. It all sounds great, but there's a back side of this story, explained by Trapital's Dan Runcie who sees the initiative largely as a marketing play—an extension of Cash App's hip-hop influencer strategy—while taking note of the Tidal/JAY-Z connection, as Matty Karas points out.
Here's the flywheel I drew last year.
— Dan Runcie (@RuncieDan) October 13, 2021
The more artists on Cash App Studios, the more fans who use Cash App, refer friends, and so on.
Plus, more of those artists may promote Tidal. pic.twitter.com/dY0qfKJ6bW
