Peace, love and understanding (of Korean)
October 06, 2021

BTS’ anti-bullying campaign raised $3.6 million

K-pop icons BTS have raised an impressive $3.6 million after teaming up with UNICEF four years ago to create an anti-bullying campaign called Love Myself, NME reports. Launched in November 2017, the Love Myself campaign sends a powerful anti-bullying message, promoting self-love among children and young people across the world. In addition to the $3.6 million raised, the campaign has also generated significant interest online, with almost five million tweets mentioning the initiative, as well as over 50 million engagements.