Trapital: LVMH is now a hip-hop company

"Luxury world leader LVMH has acquired a stake in Virgil Abloh's Off-White LLC. It bought 50% of Jay-Z's Ace of Spades. A few months ago, Travis Scott collaborated with LVMH's Dior on its 2022 Men's collection. LVMH backed Fenty Beauty and launched the unsuccessful Fenty Maison. Beyonce and Jay Z were named brand ambassadors for Tiffany & Co. LVMH is a hip-hop company. LVMH may not position itself that way, but now it's too reliant on the culture not to be. European fashion houses looked down on the early 2000s hip-hop fashion brands like Enyce. Now hip-hop is the driving force behind European brands" - Trapital's Dan Runcie makes a relevant point about the European fashion powerhouse.