China: Virtual artist signs a major record deal

Warner Music Group‘s Chinese dance label Whet Records has signed a deal with Ha Jiang, in a first major label record deal with a virtual artist. "As with any form of fame, there are stars that cross over into music. ‘Virtual idols’ won’t be any different" - Jon Serbin, the CEO of Warner Music Greater China and Head of Whet Records tells in the MBW interview.