Ted Gioia's idea: Build a digital platform to preserve music for 1,000 years

Music writer Ted Gioia read about the idea by a Norwegian company to build a doomsday vault to preserve the world’s most important music recordings, stored on an especially durable optical film. Gioia has a related business idea: "I suspect there’s demand for digital platforms that make a similar promise. The business I’m envisioning would use blockchain technology to ensure that a song could never be deleted from the Internet".