LilyIsThatYou and the power of TikTok

Rolling Stone explores the power of TikTok on the example of LilyIsThatYou whose song 'FMRN' the popular social media took down due to, well, simple and explicit lyric - “Can you come fuck me right now?”. A snippet of the hither chorus on TikTok drew over a million views in 24 hours, only to be removed by the editors of the social. After RS inquired about the removal of the snippet, TikTok put it back online. "This episode illustrates the power that platforms like TikTok have over artists’ trajectories in 2021. By now, TikTok’s wide reach is the stuff of music industry legend — in select instances, it is capable of delivering a song by an unknown act to legions of new listeners before lunch. But the platform can take away as quickly as it gives. And because services like TikTok are so dominant, they don’t always have to justify their actions, especially regarding smaller, independent artists".

@lilyisthatyou

What do you think?!?!!!! link in my bio I LOVE YOU WE DID IT ##fmrn ##lilyisthatyou ##songofthesummer ##fyp

♬ FMRN use this and change my life - LILY