What's a band to do?
June 16, 2021

Ted Gioia: How can artists use NFTs?

NFTs for music won’t really take off until (1) income streams are attached to the token, or (2) the owner’s name is commemorated (and displayed prominently) in a sufficiently elitist master-of-the-world manner - music writer Ted Gioia offers his opinions on NFTs, and raises some possibilities:

  1. A band could sell shares in its music, with potential for spinning off ownership of individual musicians as separate tokens
  2. Artists could do mergers
  3. Artists would be free to issue new shares
  4. When artists run into career problems, they could turn to their powerful billionaire owners for help in resolving them
  5. Fans would have endless opportunities for demonstrating their loyalty
  6. Artists would face the complex financial trade-offs