What's a band to do?
June 16, 2021
Ted Gioia: How can artists use NFTs?
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NFTs for music won’t really take off until (1) income streams are attached to the token, or (2) the owner’s name is commemorated (and displayed prominently) in a sufficiently elitist master-of-the-world manner - music writer Ted Gioia offers his opinions on NFTs, and raises some possibilities:
- A band could sell shares in its music, with potential for spinning off ownership of individual musicians as separate tokens
- Artists could do mergers
- Artists would be free to issue new shares
- When artists run into career problems, they could turn to their powerful billionaire owners for help in resolving them
- Fans would have endless opportunities for demonstrating their loyalty
- Artists would face the complex financial trade-offs