Touring Azoff
June 03, 2021

Irving Azoff: People are going to go nuts at first shows

"We know all the economics in the touring business are at 85% of ticket sales. So it's a crapshoot, and you cannot buy insurance against it. So many artists are just wishing for this to end, they need to pay themselves and their crews" - music mogul Irving Azoff says in Hits Daily Double interview. He's not really completely optimistic, but he's hopeful: "We're all in the business of gambling. So if I had to handicap it, I feel 75-25 that we're on the road to prosperity. And when it is 100% open, I think we're going to see unprecedented demand. Oh my God, I can't even imagine what it's going to be like at some of these early first sold-out shows—people are going to go nuts".