Instrumental - a tool that identifies future hits

Instrumental startup flagged Arizona Zervas nearly two years before Columbia signed the American rapper, Lil Nas X was on its radar months before Columbia came calling, while Tones and I was recognized by the tool long before the Australian-born artist signed to Elektra Records. Instrumental has built-in a new approach to finding musical talent looking only at data – from social media and streaming numbers. Wired presents the tool.