Bloomberg analysis: How TikTok chooses which songs go viral

Social media has always been less spontaneous than it appears, but from its inception, TikTok has been even more controlled than competing apps. Company executives help determine which videos go viral, which clips appear on the pages of personalized recommendations, and which trends spill out from the app to flood the rest of the world - Blomberg writes in its article about the mechanisms at work on the popular app.