Payback time
April 22, 2021

Rappers in cannabis business: Jay-Z, Cypress Hill's B-Real, Nipsey Hussle's brother...

“We were the ones most negatively affected by the war on drugs, and America has turned around and created a business from it that’s worth billions” - Jay-Z said explaining his decision to launch Social Equity Ventures Fund worth $10 million, to support minority-owned cannabis start-ups. America’s legal marijuana market is estimated to be worth $61 billion at the moment and heading all the way up. Rapper-turned-cannabis mogul B-Real of Cypress Hill explains - “everybody and their mama is gonna come and stake a claim. The only thing you can do is to stay ahead”. "I’ve got a built-in marketing mechanism" - late Nipsey Hussle said of his cannabis business, now being overseen by his brother. XXL Magazine insists that hip-hop artists getting paid from the cannabis boom is more than just a side hustle - it's a matter of social justice.