TikTok users watch the app for an average 89 minutes a day

As of October 2020, TikTok was reaching 732 million monthly active users around the world, which was more than double Spotify‘s global monthly active user base as of the end of 2020 (345 million), but less than half the 2 billion-plus logged-in monthly active users YouTube pulls in around the world, MBW reports on the popular app's statistics. TikTok’s average user opens the app 19 (nineteen!) times in an average day, in an average of 89 minutes per day. Nearly half (42%) of all active users on the platform were between the age of 18 and 24, a further 17% were aged between 13 and 17, and just 7% were over the age of 45.