Universal and Warner scrambling to sign African artists

"Fueled by a young population, great musical talent, and more streaming opportunities, Africa’s music industry is booming, and the world’s major record labels are taking notice" - QZ starts its article about the potential of music in Africa. Universal and Warner, two of the biggest record labels, are taking action "signing top African artists, hiring personnel for their operations in the continent, and entering deals with local labels and music streaming companies as they strategically position themselves for a share of Africa’s growing music earnings".