Death ryder
April 13, 2021
DMX music streams soar 928% following his death
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Streams of DMX’s catalog of songs increased 928% in the United States in the days following his death - his tracks garnered 75.7 million on-demand streams (audio and video combined) on April 9 and 10, a nine-fold increase compared to the 7.36 million they earned on April 7 and 8. In terms of music sales, DMX’s collected songs and albums sold 101,000 copies on April 9-11 – up 1,036% compared to the 9,000 they sold on April 6-8, according to Billboard.
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