Five things first
March 23, 2021
5 lessons from Lady Gaga's former manager
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- Find your first 50 fans - “For us, it’s about, ‘How do we build an authentic audience and grow it very, very organically?’ It’s slow bake versus the microwave”
- Create inflection points - “It wasn’t one explosive thing that just happened. It was us planting seeds in every place”
- Form a personal board of directors - the key is finding people who aren’t intimately invested in your journey and can give rational, level-headed advice
- Remember that there is no shortcut to success - "whatever it is you do, you actually have to do the work. You can’t just talk about it. You can’t be philosophical about it. You have to get the physical work in”
- Use failure to propel yourself forward - “Failure breeds fear, and fear paralyzes people, which makes you go into a downward spiral. But how can you use that same exact energy to propel your forward?”
When Lady Gaga fired him, Troy Carter turned to Silicon Valley where he invested in Uber, Lyft, Dropbox, Warby Parker, Spotify, Gimlet, and Slack, Trapital reminds.