Jason Derulo's advice on conquering TikTok

Jason Derulo was a teenage-star, but at the end of 2019, his career has stagnated for a while. Them he discovered TikTok and now he is the most followed artist on the platform, he ranks 12th overall. Variety collected his advice: “Everybody has a different audience, and you have to spend some time to get to know yours. Then, the most important thing is good lighting, and use trending songs because they capture people’s interest instantly. Also, start your videos with a close-up — you have literally one second to stop people from scrolling, so what are you going to do with that second? Quick cuts keep people’s attention, and there’s tricks like having two or three sentences on the screen, but just long enough for people to read just the first one, so they have to watch the whole video again to read the rest of it".