And - songs are forever
March 11, 2021

Lucas Keller: We’re seeing the death of the artist

An interesting if somewhat controversial thought by music manager Lucas Keller in Out Magazine: “I think we’re seeing the death of the artist. Songs are fully alive. I think we’re hitting a point in time where it’s going to be more and more difficult to have follow-up hits for an artist. I see it happening. There’s so much music. There are so many songs. People listen to playlists and just because they fall in love with the song doesn’t mean [they fall in love with the artist]". Keller represents some of the most successful artists, songwriters, and DJs in the world.