Swizz Beatz and Timbaland sell Verzuz to Triller, share their stake with musicians

Producers Swizz Beatz and Timbaland have sold their Verzuz project to Triller, joining also the Triller Verzuz management team to help oversee music and other company strategies, LA Times reports. Timbaland and Swizz Beatz have become large shareholders in Triller Network and in turn have allocated part of their equity stake to the 43 performers who’ve appeared on Verzuz to date, including John Legend, DMX, Alicia Keys, Ashanti, Rick Ross, Patti LaBelle, Gucci Mane, Jeezy, RZA, The Dream, Brandy, Monica, DJ Premier, Erykah Badu, Jill Scott. Pairing popular artists from the worlds of R&B, hip-hop, dancehall and gospel, Verzuz was launched in March 2020 in the wake of COVID-19. Since then, the platform has boosted sales and streams for its featured artists in addition to accumulating more than 5 billion impressions.