Morgan Wallen is becoming only more popular. What's going on?

"Morgan Walenn's second studio album, 'Dangerous: The Double Album', is at No. 1 on the Billboard 200 chart. His singles have been bobbing in the country-music top 10 and the cross-genre Hot 100. Billboard’s ranking of the most popular artists in the United States had him in the top spot for five straight weeks" - The Atlantic writes trying to understand/explain how a racial slur helps somebody's career. It isn't the first time. Michael Jackson's catalog became even more popular after child-molestation allegations, a similar thing happened to R. Kelly after criminal charges of sexual assault were filed against him, Chris Brown and Tekashi 6ix9ine - convicted abusers - still hold places on pop charts.