Dangerous liaisons
February 06, 2021

Morgan Wallen’s sales rise sharply after racial slur

After country star Morgan Wallen was caught on camera using a racial slur, his music was pulled from hundreds of radio stations in the US, his radio play fell 70% and his record contract was suspended. On the other hand, however, sales of his music skyrocketed by 339%, according to Billboard. The day before the story about his use of the n-word broke, he sold 5,000 total units, about 1,000 of which were copies of his recent release 'Dangerous: The Double Album'. As the backlash grew, on the first day of the scandal, he sold 7,000 albums and 22,500 total units, an increase of 339% compared to sales the day before. Breaking down album vs. song sales, Wallen's albums sold a little over 8,000 copies Feb. 3, up 593% from 1,000 on Feb. 2, while his songs sold 14,000 downloads Feb. 3, up 261% from 4,000 on Feb. 2.