Messy business of buying beats for viral songs

An amazing story in the Rolling Stone about label executives buying beats behind hits, sometimes without singers’ approval or even knowledge. Some say the murky ethics can turn a breakthrough into “a nightmare”. A prime example of this practice was Caleb Hearn's song 'Always Be' that he wrote for a dead friend, only to find out that the label, management, and publishing company ‘94 Sounds had bought his song without his knowledge.

@calebhearnmusic

I want to hear your story... use the sound and tag me!!! #foryoupage #fyp #foryou #SelfImprovement #xyzcba #alwaysbe

♬ Always Be - Caleb Hearn