Earning in a pandemic: There’s a glimmer of opportunity for media-savvy artists

Playboy explores the possibilities for artists to earn money from streaming their music or videos online. Some artists managed to reach millions of streams if they obey one basic principle - "You just have to be on your phone all the fucking time" - as 32-year-old New York-based electronic musician Marc Rebillet said. Also, it doesn't take much - Cookiee Kawaii kick-started her career thank's to 'Vibe', an 83-second burst of murky R&B and trap beats. Music Business Worldwide emphasizes the importance of fans' diverting to different ways of listening to music - "full-fledged consumer embrace of streaming helped avert a total collapse of the music business".