Cherie Hu: Gaming can lead to whole new ways of thinking about creativity and storytelling in music

The music and technology specialist Cherie Hu discusses the very essence of gaming as a music medium: "Travis Scott’s Fortnite show and Lil Nas X’s recent Roblox show paint a picture of a world where music shifts from a static, finished product to a dynamic, immersive audiovisual system. But these in-game shows were 100% premeditated, with fans not being able to interact with the artist, or influence the content or outcome of the performance itself, aside from walking or flying around the ‘set’. This is more equivalent to an immersive movie than to an interactive game. What if you made use of gaming technology to make the experience around a given piece of music more dynamic and responsive to the ways individual players were behaving?". The essential idea.