The power of YouTube algorithm and the rise of Japanese ambient music

"YouTube famously hinges on an algorithm that guesses viewers' interests to keep them clicking and viewing" - Ars Technica writes in an article about the unexpected rise in popularity of Japanese 1980s ambient music, thanks to the video social network. The most famous upload of them all came in 2017, when a video of the 1984 city pop song 'Plastic Love' by Mariya Takeuchi became "mind-bogglingly popular. It has 45 million views today, along with an Olympic swimming pool's worth of fan art, vaporwave remixes, and memes".