Thrd nt ngh
October 29, 2020

Innovative political campaign: Songs stripped down to 36% of the original

Portugal. The Man

Atlantic Records has launched the 36% Campaign, named after the fact that only 36% of eligible voters aged 18-29 voted in the 2018 midterm election in the US, with songs stripped down to 36% in the innovative campaign. Atlantic artists Portugal. The Man, Kelly Clarkson, Jack Harlow, Meek Mill, and Cordae are releasing rough-cut, shortened videos of some of their biggest hits, Variety reports. Portugal. The Man’s five-time platinum Grammy award-winning 'Feel It Still' has been edited to be 36% visible and stripped of key instrumental elements, including its signature bassline (listen to it below). In other political-related news, Snoop Dogg says he believed his criminal records precluded him from being able to vote (it didn't), The Atlantic reports.