Indie rock becoming popular on TikTok
TikTok seemed like a space mainly for hip-hop and pop artists, but this year the door was opened for indie-rock as well, Water & Music reports on the change of trends. Mitski’s song 'Me and My Husband' went from roughly 100,000 streams a month to 100,000 streams a day, thanks to a TikTok trend. The most popular song on Spotify for indie-rock legends Pavement is a 1997 B-side called 'Harness Your Hopes', an unofficial, uncredited clip of which is currently included in over 20,000 videos on TikTok. The second most-streamed song on Spotify by the band The Front Bottoms is a 2014 deep cut 'Be Nice to Me', which, thanks to being featured in over 47,000 TikTok videos through an unofficial clip, is currently dwarfing every song from the band’s brand new record. There's an issue looming over TikTok's head - figuring out how to properly pay royalties on user-generated content.