Cherie Hu: How to stand out

Award-winning music journalist and analyst shared some advice with Compound Writing on how to stand out, in any business really:

1. You don’t need to beat the industry titans at their own game

2. Whatever the press release says the story is probably isn't - dig deeper

3. People are drowning in information - connect the dots for them

4. Record labels make most of their money from their back catalog of classics - writers should do the same

5. Avoid the temptation to reach everybody - you win by reaching the right people