One minute silence
October 17, 2020

The power of streaming: If you want someone to go away - stop clicking on the music

Complex delves into the power of (non)streaming, with the prime example of Brooklyn rapper: "6ix9ine fully leaned into the idea that in today’s era, any attention is good attention. A hate-click is still a click. He knew that getting someone to stream his song out of pure curiosity would put just as much money in his pocket as a stream from an avid fan who actually enjoys the music... To keep operating as he was, 6ix9ine desperately needed revenue from streams. And to get streams, he needed attention, whether it was positive or negative. Getting flat-out ignored was his biggest fear".