Half of music fans want virtual concerts

47% of music listeners feel it is important for the industry to offer livestream performances or virtual concerts, new Music 360 Report by MRC Data shows. So far only 25% of music listeners have tuned in to one of these shows, Billboard reports. Pandora co-founder Tim Westergren estimates the current value of the business at around $1 billion, with the potential to grow to the "tens of billions" within three years.