Nas launches "ultra black" color

Nas has teamed up with Pantone Color Institute to create “ULTRA BLACK By Nas”, a symbolic custom color inspired by the rapper and his 'King’s Disease' cut 'Ultra Black', honoring the Black community and representing the unification of people, All Hip Hop reports. “ULTRA BLACK is unapologetically Pro-Black and pro-humanity, with Nas reimagining the sad tones of the color black to represent its richness, complexity and profound beauty. The term not only honors the Black community as the life force of culture, but is also a symbol of the fortitude, power, legacy and interconnectedness of everyone in this world. If the color black absorbs all light, ULTRA BLACK is a representation of the people’s unification, highlighting Black joy and a bright future ahead" - Nas said in a statement.