Mark, My Words: The '90s revival is coming, but it won't work

NME's blogger sees the '90s revival happening, but it just won't work, he's convinced: "In these months of lockdown misery, Covid paranoia, dislocation and hardship, many are looking to the pre-Starsailor age for comfort. The 'Friends' are reuniting. Illegal raves are back. Early 'Resident Evil' games have been remade... The time is ripe then, you might think, for the long-awaited ‘90s revival... Yet new acts simply aren’t emulating their mockney joie de vivre, their suburban sauciness and surly swagger, their gleeful worship of ‘the chooon’... If the ‘90s seem like an unrepeatably idyllic moment in time, it’s because they were... How could we ever recapture such a world of possibility, and the musical exuberance that came with it?".